An effective job listing not only makes potential candidates excited and gets you more applicants, but it also filters out people to focus on those who are a suitable match.

Follow these steps to receive more applications.

1. Clearly define the job requirements and responsibilities:
   To attract the best candidates, it is important to provide a clear and concise description of the job and its responsibilities. This should include a detailed list of the specific skills, experience, and qualifications that are required for the role. This will help candidates understand what is expected of them and determine whether they are a good fit for the job.
2. Highlight the benefits and perks of working for your company:
   In addition to the job requirements, it is also important to highlight the benefits and perks of working for your company. This can include things like competitive salaries, flexible working arrangements, opportunities for professional development, and a positive work culture. By highlighting these benefits, you can make your job listing more attractive to potential applicants.
3. Use keywords and search terms that are relevant to the job:
   To maximize the visibility of your job listing, it is important to use keywords and search terms that are relevant to the job. This will help your listing appear in search results when potential candidates are looking for jobs in your industry or with your company. To identify the most effective keywords and search terms, you can use tools like Google's Keyword Planner or Ubersuggest, or conduct some research on your own to see which terms are commonly used in job listings for similar roles.
4. Explain your hard requirements:
   If they need a driver's license, or can't have a criminal history, or must be fluent in English, let them know up front. This helps filter out candidates who are going to be a mismatch. 
5. Include optional qualifying questions:
   Questions like there help you to get know the candidate better and weed out lazy candidates who skip the question.  The remaining candidates you get will usually be of higher quality.

That's it, we've kept it short so you can actually focus on these qualities.
In case you want a reminder of what some job listings in IT look like, you can peruse some here.